Beverage Cold Chain vs Shelf Stable PackagingBeverage cold chain vs shelf stable packaging isn’t really a packaging question at all — it’s a distribution strategy question that happens to show up on your packaging spec sheet. Get it wrong for your actual go-to-market plan, and you either end up with a product that can’t reach half your intended market, or one whose processing has been over-engineered for reach you don’t actually need yet.https://www.flavorcatalyst.com/insights/beverage-cold-chain-vs-shelf-stable-packaging/

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