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A Strategic Analysis of Customer-Centricity: The Global CRM Software Market

A strategic SWOT analysis—examining the Strengths, Weaknesses, Opportunities, and Threats—of the Customer Relationship Management (CRM) software market reveals a massive and mature industry that is the undisputed system of record for customer data, but one that is also facing significant competitive and user adoption challenges. The market's primary and most enduring strength, as...

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