Ready-to-Drink (RTD) Beverages Market to Reach USD 469.6 Billion by 2036 as Packaging Innovation and Habit-Based Consumption Drive Demand
The global ready-to-drink (RTD) beverages market is projected to grow from USD 238.7 billion in 2026 to USD 469.6 billion by 2036, registering a CAGR of 7.0% during the forecast period. Growth is being driven by rising on-the-go consumption, increasing substitution of café-prepared beverages and snacks, and expanding demand for functional, hydration-led, and protein-enriched drinks...
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