Affiliate Marketing Platform Market: Rakuten's Fraud-Detection...

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2026-09-10 11:35:28 -

Affiliate Marketing Platform Market: Rakuten's Fraud-Detection Power Move

The affiliate marketing platform market is entering a new growth phase as brands shift ad budgets away from expensive paid media toward performance-based, pay-for-results channels. According to Grand View Research, the industry is no longer a niche e-commerce add-on — it is becoming a core infrastructure layer for customer acquisition, alongside CRM and marketing automation...

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