Home Fragrance Market: Why Oud, Amber, and Musk Are Influencing Global Scent Trends
There's a reason your living room smells intentional now — like a hotel lobby, a Nordic sauna, or a spa you can't afford to actually visit. Home fragrance has quietly become one of the most emotionally loaded categories in consumer goods, and the numbers back up the cultural shift: the global home fragrance market was valued at USD 13.2 billion in 2025, is projected to reach USD...
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