Valued at USD 35.44 billion in 2024, the cookies market is projected to reach USD 36.97 billion in 2025 and USD 54.54 billion by 2034, growing at a CAGR of 4.4% during the forecast period 2025–2034. According to Polaris Market Research, growth is supported by new product launches, innovative flavors, rising incomes and expanding retail networks.

For food manufacturers, retailers and ingredient suppliers, the Cookies Market is segmented by product (bar, molded, rolled, drop and others), distribution channel and region. Product innovation and packaging differentiation are central to how brands compete.

Bar Cookies Expected to Hold the Largest Share

Bar cookies are expected to hold the largest product share. Polaris attributes this to consumer preference for the format and claimed health benefits, including improved blood circulation and heart health.

Drop Cookies Are the Fastest-Growing Segment

Drop cookies are expected to be the fastest-growing segment, driven by product launches from market players, and Polaris expects the segment to grow significantly. Brands such as Dunkin and Oreo are cited as using online channels and supermarket distribution.

Innovative Flavors and Packaging Attract Consumers

New product launches and innovative flavors, including exotic add-ons, are key drivers. Unique packaging and flavor variants help brands attract customers, and healthier options such as oat-based, vegan, sugar-free and digestive cookies are also cited among the drivers. In August 2025, Puff Cookies launched its first Cookie Skillet and seasonal cut-out cookies, expanding its retail presence to over 5,500 locations across the US. In June 2025, ITC launched Sunfeast Mom's Magic 'SHINES,' a butter cookie with a sugar glaze, in select Indian states, supported by a TV advertisement featuring Nadhiya Moidu. Nestle introduced Pumpkin Cobbler Cookies, and Starbucks and Nestle partnered to offer packaged goods under the Starbucks brand.

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https://www.polarismarketresearch.com/industry-analysis/cookies-market

Chocolate Cookies and Gifting Occasions

Chocolate cookies are gaining popularity as gifts for birthdays, holidays and celebrations, supporting steady demand across occasions. Rising incomes in emerging economies such as China and India are also cited as a driver of demand.

Sandwich Biscuits Underpin North America's Lead

North America held the largest regional share in 2024, due to high consumption of sandwich biscuits, particularly among working-class consumers, with flavors such as buttercream, chocolate and peanut butter. The U.S. and Canada anchor the region. Asia Pacific is projected to hold a significant share, driven by its large population and improving economies. Europe, Latin America and the Middle East & Africa are also covered in the report.

Product Landscape and Distribution

Beyond bar and drop formats, the report covers molded and rolled cookies and other types. Offline channels held the largest distribution share in 2024, owing to retail expansion in urban and rural areas, while online is the other channel. Polaris expects drop cookies to grow significantly, and historical data in the report covers 2020 to 2023.

Regional Coverage

North America covers the U.S. and Canada. Europe covers France, Germany, the UK, Italy, the Netherlands, Spain and Russia, while Asia Pacific covers Japan, China, India, Malaysia, Indonesia and South Korea. Latin America covers Brazil, Mexico and Argentina, and the Middle East & Africa covers Saudi Arabia, the UAE, Israel and South Africa.

Competitive Landscape and Key Players

Key players Cookies  include Britannia Industries, Danone, Kellogg Company, Nestle, Parle Products, PepsiCo, Mondelez International and The Campbell Soup Company. Polaris rates rivalry among existing firms as high, supplier and buyer power as moderate, and the threat of new entrants as low.

A consumer shift toward healthier, low-sugar snacks is limiting demand for traditional high-calorie cookies, which pushes producers toward product innovation and strategic distributor partnerships in developing countries such as China, India and Bangladesh.

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