Polaris Market Research today announced findings from its latest report, projecting the global Couscous market to grow from USD 33.12 billion in 2022 to USD 42.59 billion by 2032, at a CAGR of 2.64% over the 2023–2032 forecast period. The report profiles 12 leading companies across five segmentation types: product type, raw material, thickness, sales channel, and region.

Couscous is an important part of North African and Middle Eastern culinary traditions and a symbol of hospitality, often served at family gatherings, festivals, and special occasions. During COVID-19, restrictions on dining out pushed more people to cook at home, lifting demand for packaged couscous, although supply chain disruptions caused shortages and delays in ingredients and packaging materials for some manufacturers.

Analyst Commentary on Couscous Market Growth

“Couscous combines cultural heritage with what modern shoppers want: a convenient, low-fat, nutritious grain that suits gluten-free and health-focused diets,” said a senior analyst at Polaris Market Research. “Brands that pair authentic products with online availability and flavored or organic variants are best positioned for steady market growth.”

Couscous Market Statistics at a Glance

• 2022 Market Size: USD 33.12 billion
• 2023 Market Size: USD 33.68 billion
• 2032 Projected Size: USD 42.59 billion
• CAGR (2023–2032): 2.64%
• Largest Region (2022): North America
• Other Key Region: Europe, with a significant share

Key Growth Drivers, Major Companies and Segments Covered

Growth Drivers: Rising health awareness, the development of flavored, organic, and gluten-free products, and the growth of e-commerce are the primary forces behind the market’s expansion, alongside growing demand for convenient healthy foods. Couscous offers carbohydrates, fiber, protein, and B vitamins, iron, and zinc while staying low in fat, sugar, and sodium. Online channels widen reach: 111 million people in the U.S. used meal delivery apps in 2020, and home cooking during COVID-19 lifted packaged food demand. In September 2021, Martino launched a gluten-free couscous. E-commerce has made it easier for manufacturers to offer a wider variety of products, and social media platforms and online marketplaces help them build brand awareness.

Major Companies Covered: Luoyang Yongsheng Refined Food, Changzhi Changjian, Panzani, Barilla, and Dr. August Oetker. Other profiled players include Serrol Ingredients, M Dias Branco, Dawn Food Products, Bakemark, and Grupo La Moderna.

Competitive Insight: The competitive field spans global food groups and regional grain processors, including Panzani, Barilla, and Dr. August Oetker alongside Chinese producers such as Luoyang Yongsheng Refined Food and Changzhi Changjian. The report rates rivalry among existing firms as high and the threat of new entrants as low.

Segments Covered: By Product Type (Moroccan, Israeli, Lebanese), By Raw Material (100% Durum Wheat Semolina, 100% Wheat, 100% Maize), By Thickness (Fine, Medium, Thick), By Sales Channel (Supermarkets and Hypermarkets, Independent Retailers, Convenience Stores, Specialty Stores, Online), By Region.

Segment Highlights: Moroccan couscous dominated in 2022 as the most authentic and traditional form, while 100% durum wheat semolina led by volume and value on its nutrition and firm texture. Medium thickness held the largest revenue share for its versatility, and supermarkets and hypermarkets remained the top sales channel. The Moroccan government has invested in promoting its cuisine, helping raise awareness of Moroccan couscous, and supermarkets lead because they offer one-stop shopping, wide brand choice, and easy price comparison.

👉 Download a Free Sample of the Couscous Market Report →

https://www.polarismarketresearch.com/industry-analysis/couscous-market 

Recent Developments in the Couscous Market

• February 2025: RIVEXIA launched ABIBEL, a premium durum wheat couscous in 1-kg packs with a light, fluffy texture, targeting health-conscious consumers and fine-dining enthusiasts.
• August 2022: BF Group expanded across the Italian food supply chain to support Italian wheat processing, following a July 2022 agreement to acquire the full share capital of BIA S.p.A., an Italian couscous maker using only Italian ingredients.

Regional Snapshot: North America Leads, Europe Holds a Significant Share

North America led the market in 2022, supported by rising awareness of couscous as a healthy, gluten-free, low-fat, and versatile food. The report notes that more than 55% of customers say they will pay more for foods that improve wellbeing. Europe also contributes a significant share as consumers there embrace vegan products, healthy snacks, superfoods, and gluten-free options, with Germany known as a leading superfood market. Health concerns, including high obesity rates in the United States, are increasing interest in nutritious staples, and demand is expected to keep growing as awareness of nutritional benefits rises.

Why It Matters for Buyers Tracking the Couscous Market Forecast

For stakeholders researching couscous market forecast to 2032, the underlying report benchmarks couscous market share, company positioning, and segment-level forecasts to support sourcing, partnership, and investment decisions through 2032. It also reviews how product type, thickness, and sales channel shape competitive positioning.

About Polaris Market Research

Polaris Market Research is a B2B syndicated market research and consulting firm offering 5,000+ published reports across 20+ industry verticals, delivering data-backed insights to help businesses make informed decisions.

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