Polaris Market Research today announced findings from its latest report, projecting the global hairstyling products market to grow from USD 26.48 billion in 2023 to USD 42.13 billion by 2032, at a CAGR of 5.3%. The report profiles 10 leading companies across four market segments.

Analyst Commentary on Hairstyling Products Market Growth

“Rising demand for premium formulations and the growing popularity of male grooming routines are reshaping Hairstyling Products Market growth, alongside a steady shift toward e-commerce and specialty retail,” said a Senior Research Analyst at Polaris Market Research. “For buyers and investors, the opportunity lies in categories such as hair gels and sprays, where product innovation and regional expansion continue to outpace the broader personal care market.”

Hairstyling Products Market Statistics at a Glance

• 2023 Market Size: USD 26.48 Billion
• 2032 Projected Size: USD 42.13 Billion
• CAGR (2024-2032): 5.3%
• Largest Region (2023): North America, leading share

Key Growth Drivers, Major Companies and Segments Covered

Growth Drivers: expanding creativity and product development across hairstyling formats, the e-commerce boom in beauty retail, and rising demand from male grooming consumers are the primary forces behind the market's expansion, alongside growing demand for premium hair styling solutions. In June 2023, Henkel Consumer Brands launched its Taft hairstyling brand in India, broadening its product range with eighteen products across wax, gel, mousse, and hairspray formats.

Segments Covered: By Product (Hair Spray, Pomade, Hair Gel, Hair Mousse, Hair Wax, Others), By Distribution Channel (Specialty Stores, Hypermarkets & Supermarkets, Convenience Stores, Online, Others), By End-User, By Region.

A few of the major market participants include:

• Procter & Gamble
• L'Oréal Groupe
• Revlon, Inc.
• Kao Corporation
• Unilever
• Shiseido Company, Limited
• Henkel AG & Co. KGaA
• Mandom Corporation
• Amorepacific
• Flora and Curl

Browse Full Insights:

https://www.polarismarketresearch.com/industry-analysis/hairstyling-products-market

Recent Developments in the Hairstyling Products Market

• June 2023: Henkel Consumer Brands launched its Taft hairstyling brand in India, entering the country's expanding male grooming market.
• February 2024: Kao Corporation announced Melt, a new hair care brand debuting April 2024, as part of a shift in its top-performing hair care division.

Regional Snapshot: North America Leads, Asia Pacific Fastest-Growing

North America led the market with the largest share in 2023, supported by strong focus on personal grooming, fashion trends, and well-developed retail infrastructure, while Asia Pacific is projected to register the fastest CAGR through 2032 on the back of rising disposable income and expanding male grooming demand across countries such as India and China.

Why It Matters for Buyers Evaluating Market Entry

For stakeholders researching top companies and market forecast opportunities, the underlying report benchmarks Hairstyling Products market share, company positioning, and segment-level forecasts to support sourcing, partnership, and investment decisions through 2032.

About Polaris Market Research

Polaris Market Research is a B2B syndicated market research and consulting firm offering 5,000+ published reports across 20+ industry verticals, delivering data-backed insights to help businesses make informed decisions.

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