Subscription brands have only one time when they meet their customer in person, when they unbox their product. A generic freight carton does not capture that moment, and it will cause fulfillment issues as well, products moving during shipment, boxes that are too large and result in higher dimensional weight charges, and a first impression that is not the one the customer paid for. Both sides of that issue are addressed with custom subscription boxes: They fit the exact product footprint so they can be packed, shipped, and unboxed without a problem, and they’re branded so the unboxing experience feels like part of each customer’s monthly payment.

Custom subscription box is a type of box.

Custom boxes are shipping-grade cartons that feature a specific product mix, brand colors, and messaging, and are built to endure through a fulfillment center, carrier network, and door-to-door drop without damage. Subscription box packaging is different from a standard shipping mailer, as it is intended to be reused in every subscription cycle, allowing the same die and print setup to be used at production scale each month.

• Customized packaging for repeat deliveries becomes crucial for eCommerce brands. 

• Branding on all deliveries: Every month a subscription customer gets your box, which is one of the highest touchpoint moments you have with them.

• Fulfillment efficiency: Boxes are designed to mix and pack faster on the line with less void fill and packing per box.

• Reduced dimensional weight charges: Lower rates on shipping boxes that are just the right size and branded with an ecommerce label. Reduced dimensional weight charges, lower rates for ecommerce shipping boxes that are just the right size and labeled with a brand.

Features & Specifications

• Material: corrugated E-flute or B-flute (for shipping durability); Kraft or SBS (inner presentation layers).

• GSM/Board Weight: This reflects the weight of the product per box, usually greater than standard retail packaging as these boxes go straight to the consumer.

• Branding & shipping labels: Full-color inside, outside offset and digital printing.

• Sizes: Often custom-built to suit your particular product mix, and can be made flexible to change as you adjust the contents of your boxes.

• MOQ: No Minimum on most standard sizes, very important for subscription brands that are still tweaking their box contents from month to month.

What ways do customers look to custom subscription packaging for support?

Grooming and beauty products require shipping mailers that are made to protect glass and liquid products. For food and snack subscriptions, choose insulated or moisture-resistant boards based on contents. Boxes for pet product subscriptions require rugged corrugated that can withstand rough handling. Multiple recurring delivery packaging boxes, as in a lifestyle or hobby box, should be custom fitted with dividers to prevent any shifting or rattling that can happen from the warehouse to the doorstep. 

How to Choose the Right Subscription Box Supplier?

Ensure that your supplier is able to supply consistent quality over repeated, large-volume orders and not just one sample run. Test the box with what you plan to ship and what products you plan to use before committing to a full production order. The most frequent branded ecommerce boxes errors subscription brands commit are designing around their initial product offering and not adapting to the packaging needs of changing products or increasing damage claims. 

FAQs

Q: Does the size of the boxes need to change as my product mix changes? 

A: Yes, when customers’ product lines change, they often change the size of the boxes or add designs between production cycles.

Q: What impact do custom subscription boxes have on shipping? 

A: The dimensional weight charges of a box that fits your product mix will be lower than a generic oversized mailer.

Are you looking to Improve Your Fulfillment Packaging?

Create a free design mockup and receive a wholesale quote based on your product line and shipping quantity. Call: 713-978-0088 Email: sales@customboxesmanufacturer.com.