The global electric car rental industry is witnessing divergent regional growth patterns, driven by varying government mandates and EV adoption rates. According to Market Research Future, the market was valued at USD 10.40 billion in 2025 and is projected to reach USD 42.28 billion by 2035, at a CAGR of 15.40%. North America holds the highest regional share of 38.2% due to bulk Tesla purchases by Hertz and the growing EV fleet by Enterprise across 40+ airports in the U.S. The Asia-Pacific region is experiencing the highest growth, with a projected CAGR of 17.80%, attributed to China's dominance in EV manufacturing and India's FAME III subsidy scheme. Europe holds the second-highest stake with close to 29.8%, and Europcar and Sixt promise to electrify 50% of their fleets by 2030. As global EV adoption continues to rise, the electric car rental market will remain a vital component of sustainable mobility infrastructure.

The competitive landscape of the electric car rental market includes major players such as Hertz Global Holdings, Enterprise Holdings, Avis Budget Group, Sixt SE, and Europcar Mobility Group. The market is currently experiencing a transformative phase driven by the shift towards battery-electric procurement and the expansion of charging infrastructure. The North American market is witnessing strong demand for electric car rentals from corporate and leisure travelers, driven by government mandates and consumer demand for sustainable mobility. The Asia-Pacific market is expanding rapidly, with China and India leading demand for electric car rentals in urban and corporate applications. The European market is characterized by a shift towards subscription-based and ride-hailing electrification models, driven by CO2 emission targets and consumer demand for flexible mobility. As the global mobility industry continues to evolve, the electric car rental market outlook will remain a critical component of sustainable transportation.